Writing with soul
Hello there! My name’s Shane, and I’m the guy that bashes the keys at The Yellow Typewriter. ‘The what?’ Good question.
The Yellow Typewriter. It’s a fancy name for what I really am, a freelance content writer and editor. I’ve always been a writer - well, ever since I passed my handwriting test at primary school, which allowed me to graduate from humble pencil to a Berol ink pen (a pretty big deal in those days).
Creativity and a fresh approach are the name of my game, every time I sit down at the keyboard. It’s my job to carve words into flowing, beautiful shapes, bursting with originality - and as a professional wordsmith, ensure that those sentences engage, sell and inform.
Editing with precision
Even the brightest diamonds need polishing. Great editing is as much a craft as excellent writing, and, thanks to my years spent in the content marketing industry (starting out as a copywriter, before working my way up to editorial manager) this is a skill I’ve steadily honed into a finely tuned tool.
I’ve written and edited copy for hundreds of clients, each with their own attendant tone and voice. Additionally, I’ve worked with (and trained!) a whole host of fellow writers, who brought with them their own array of skills and styles from across the spectrum.
As such, I have edited, rewritten and beautified copy from every conceivable angle - nothing is too niche, formal or conversational for my practised eye!
